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2013 Boom Year for Theatre

The Society of London Theatre (SOLT) has published its 2013 Box Office figures, showing record ticket revenue and attendances.
Overall attendances at SOLT's 52 represented venues increased 4% to 14.5m and gross sales of £585.5m were up 11% compared to 2012.
This was thanks largely to average seat capacity jumping to 72.7% (increased from 69.21% in 2012).
Despite slightly fewer performances than the previous year, almost 600,000 more people attended theatre in 2013 at an average ticket price of £40.14 (up from £37.86 in 2012).
According to SOLT's press release, "Greater parity between price asked and price paid also suggests increased demand and a reduction in discounting, both evidence of the growing popularity of London theatre."
Sales were boosted by major new musicals including The Book of Mormon (which has played to 100% capacity), Charlie and the Chocolate Factory, The Commitments and Once at the Phoenix Theatre. These productions helped push attendances at musicals up 3% to 8.2m.

Published: 29/01/2014 10:57:49