The Society of London Theatre (SOLT) has published its 2013 Box Office figures, showing record ticket revenue and attendances.
Overall attendances at SOLT's 52 represented venues increased 4% to 14.5m and gross sales of £585.5m were up 11% compared to 2012.
This was thanks largely to average seat capacity jumping to 72.7% (increased from 69.21% in 2012).
Despite slightly fewer performances than the previous year, almost 600,000 more people attended theatre in 2013 at an average ticket price of £40.14 (up from £37.86 in 2012).
According to SOLT's press release, "Greater parity between price asked and price paid also suggests increased demand and a reduction in discounting, both evidence of the growing popularity of London theatre."
Sales were boosted by major new musicals including The Book of Mormon (which has played to 100% capacity), Charlie and the Chocolate Factory, The Commitments and Once at the Phoenix Theatre. These productions helped push attendances at musicals up 3% to 8.2m.
Published: 29/01/2014 10:57:49