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Valentines In The West End

As Britain finds itself in recession for the first time since the early 1990’s, the media bombards us with how the pinch is affecting us, especially during certain holidays. Certainly, people shopped around for bargains rather than splashing out on extravagant gifts at Christmas, and most preferred to stay at home cooking their leftovers over braving the January sales.

However, even with all the financial doom and gloom, Christmas 2008 saw a surge of people rushing to some of London’s biggest shows, with We Will Rock You seeing the West End’s highest ever number of paid admissions in one week over Christmas. Over the same six days, Wicked broke its own weekly sales record, taking in over £885,000.

This remarkable phenomenon is repeating itself as Valentine’s Day looms, as some of London’s top shows, particularly The Lion King, We Will Rock You and Wicked, are selling even faster than they have on previous Valentine’s Days. It would appear that with so many people spending more time making budgets and rooting through reduced items in supermarkets, the escape that only live entertainment can bring is one of very few things still worth splashing out on. Even during hard times, people still want those special days to be ones to remember.

Published: 23/01/2009 16:02:09