The Ambassadors Theatre was designed by W G R Sprague who designed many West End Theatres including the St Martin's situated next door and the Aldwych Theatre in Covent Garden. It was built by Kingerlee and Sons of Oxford.
The theatre opened on 5th June 1913 with a production of Panthea, a play by Monckton Hoffe which ran for only 15 nights.
The great impresario Charles B. Cochran took a lease on the theatre in 1914 and introduced what was then a new genre of entertainment from Paris, the 'intimate' review. Odds and Ends starring the French actress and singer Alice Delysia ran for over 400 performances. More Odds and Ends followed in 1915.
Subsequently the theatre presented Deburau in 1921 which saw Ivor Novello making his first stage appearance, Eugene O'Neill's The Emperor Jones starring Paul Robeson, The Mask of Virtue in 1935 which saw the West End stage debut of a 22 year old Vivien Leigh and Spring Meeting in 1938 with Margaret Rutherford.
Some retailers will tell you up-front which individual seats you'll be purchasing, whilst others will tell you which area of the theatre Stalls, Balcony) that your tickets will be for and will allocate your seats upon payment. In general, seats closer to the stage are more expensive Out offer a better view of the performance